Water Serve was founded by Geoff and Sherry Jordan who lived in South India in the early 1980s. Geoff (an industrial chemist) and Sherry (a Registered Nurse) were impacted by the widespread illness and death caused by polluted water, especially affecting young children. This prompted their filter development work which has not only created opportunities for local manufacturing and distribution, but also cooperation among community and business leaders in meeting practical needs – especially in response to natural disasters. In short, we know the land, we know the people, and we’re able to work more efficiently and effectively by focusing our attention in this region.